If you are searching for a way to enhance your conversion rate and to get the most from your business, you are likely asking yourself where to turn for answers. It’s vital you remember that people won’t always trust you or the products and services that you offer when they first visit your website. When people leave your sales page without making a purchase, you are losing more money than you think. With email marketing, you can establish yourself as an expert in your industry, and your audience will be much more likely to buy from you as long as you follow the correct steps.
Creating an opt-in form is a good starting point for those who want to implement an email marketing campaign. Even though some people ask their visitors to fill out a lot of information, such as their full name and phone number, asking for too many details will decrease the percentage of people who sign up for your mailing list. To keep it simple, only ask for a first name and email address, and you will be moving in the right direction. Next, you need to offer something to your prospects if you want them to sign up, and many business owners have had success from giving away e-books and other digital courses.
Once people start signing up, trying to promote your offers right away can be tempting, but doing so too soon will decrease your effectiveness. If you want to enjoy the best possible results, continue to send valuable content. The amount of time that you will need to wait before going for the sale depends on your market and your audience, so you will need to do some testing. When you are ready to include a call-to-action, ensure that the email starts by providing your subscribers with useful information. Ideally, they should benefit from your emails even if they don’t buy from you.
You can use conversion tracking software to segment your list into people who have bought from you and those who have not. This will not only give you an idea of the type of content to which your prospects respond, but it will also allow you to send discount codes to people who are yet to take action. If someone has not bought anything from you for several months, you don’t have anything to lose by sending that person a discount code.
Although email marketing can take your business to a whole new level, you need to take the time to do it right. Keep an eye on your response and conversion rates to see when you need to make changes. It might take some time for you to find the perfect combination of free offers and discounts, but doing so will enhance your profitability more than you once thought possible. Your prospects will view you as an expert and start looking forward to your promotions, and you will know that you have done the right thing.